The marketplace for website traffic analytics SaaS services is flooded with well-known solutions like Kissmetrics, Hubspot, and Adobe Analytics to name a few. These tools offer crucial insights into your website visitors that improve your marketing efficiency and revenue. But picking the right tool can be overwhelming, so we have narrowed it down for you!
Google Analytics is a free web analytics platform offered by Google that tracks and reports website traffic. In addition to standard traffic reporting features, Google Analytics allows users to filter their data, identify areas of improvement, and create custom reports.
The product helps millions of website owners across the world to understand how visitors engage with their websites. It also offers rich metrics about web traffic and user behavior, which help businesses improve their websites’ usability and performance, allowing them to achieve higher conversion rates and revenues.
WebForce Analytics is an all-in-one freemium web analytics SaaS service that helps you analyze your users’ journey, collect user behavior data, and create heatmaps for your website. You can also track visits, leads, sales, and conversions with detailed, real-time reporting.
The greatest benefit of using WebForce Analytics is that it gives you all the features of every analytics tool on this list at a fraction of the cost. The lifetime plans start from as low as $99 and you get everything – from monthly email reports to unlimited sessions replays on a single dashboard.
Similarweb is an easy-to-use web analytics service that provides traffic data, user engagement insights, and competitive analysis for any indexed website. It provides you with advanced data about your website’s performance, including demographic, historical data, and traffic sources.
The best part about this SaaS service is that it shows data on both paid and organic traffic, which allows you to make informed decisions about what’s working for you and what isn’t.
When building websites, it is important to know your traffic’s likes and dislikes. Hotjar allows you to monitor what’s happening across your website, including which sections of your website are the most popular, which pages get the most views, and which aspects need improvement.
A web-based tool, Hotjar combines heatmaps, session recordings, funnels, polls, and form analytics to give you a full view of your website’s user activity. It is so comprehensive that it not only tracks which pages visitors are viewing but also where they drop off and any steps they complete.
Sitechecker offers a comprehensive site audit of any website. It allows businesses to analyze all of their website data in one place, including (but not limited to):
- Website utilization, including pages viewed, site speed, and visitor demographics
- Visitor engagement (page views, time on site, bounce rate)
- Website conversions (conversion rate, number of conversions)
- Acquisition sources (organic search, paid search, referrals, social, email)
- SEO analysis
- Visitor segmentation
While the tool is free, the paid version is worth much more than the price you pay for it, which includes benefits like unlimited site audits, local rank tracking, 24/7 site monitoring, and backlinks tracking.